Designers can get maximum efficiency from the posters and brochures created in various ways. One of these methods is the use of coated paper. The papers used in posters and flyers are coated and increase the quality of the work. can answer the question using posters and brochures. Advertising on coated paper, which is always profitable, is more effective than plain paper. For this reason, designers and businesses that are aware of the effects of coated paper will surely love coated paper for promotional and promotional activities. Today, it has been observed that businesses that do not use coated paper in posters and flyers and want to be effective may fail in advertising.
Instead of having an ordinary image, companies that print on first-class coated paper still provide maximum efficiency in advertising and promotional activities. For this reason, advertising and promotional activities carried out by designers who are familiar with the effect of coated paper on brochures are usually made on premium coated paper. Expert designers have the flexibility to choose the paper weight efficiently. Coated paper reflects the image of the product being promoted as a sign of quality. This encourages the person to read the booklet. All these actions take place in the human mind and algorithm and ultimately benefit businesses.
The places where paper is most frequently used are printing houses. Papers used in printing are great communication tools. Using the right papers in the required research areas opens the door to better communication with people and makes it easier to work efficiently. For this reason, it is important for designers to know the target audience and the area they will work in when creating their projects. Envelopes, which are indispensable in the advertising and advertising sector, are the types of paper used in the printing of magazines, books and brochures. "Where is coated paper used today? The first things that come to mind are newspapers, magazines and books.
Envelopes, which are used effectively in advertisements, are the envelopes that attract people's attention the most. Research has shown that consumers prefer paper products. In addition, hot colored coated papers are papers that designers can use continuously and achieve effective results. Colored papers can be divided into matte, semi-matte and glossy. Although the choice of designer is very important, it is possible to conduct research that clearly affects people.

What are the Types of Coated Paper?

Coated papers, of which there are several types, are the most beautiful papers. For this reason, coated papers are used effectively in advertising and promotional activities. The main reason for this is that coated papers are more effective persuasive papers. These products, which are frequently preferred in flyers, are in the eyes of many designers because they emerge in a higher quality structure than their analogs. We mentioned that coated papers, which are effectively used in advertising today, are divided into matte, semi-matte and coated papers. Coated papers can also be classified according to their size and weight. Graded coated papers can be graded as 80, 90, 115, 135, 135, 170, 170, 200, 250, 250, 300 350 g/m2 and today hui is a weight in grams/m2. Lighter papers are used for flyers, as the number of flyers is relatively large and most are destroyed when they reach the consumer. For magazine printing, however, you should use thicker paper or 50 x 70 cm.
Coated Paper Application Areas Since good designers have experience in using coated paper, it is clear that they get the most effective results from their advertising work with coated paper. These papers, which are also used in the printing of books and magazines, help to create quality publications. People are much more interested in high-quality work printed on glossy paper. The main reason for this is of course the attractiveness of coated paper. However, it is important for designers to use the right papers in the right areas to get the job done in the most efficient way. Designers often use glossy paper as a semi-matte finish for flyers, use it as a matte finish for leather and books. For large banner ads, glossy paper is usually preferred. Designers should be experts in their field because the right choice informs the work to be done.

Coated Paper in Advertising and Promotion Research Companies that use coated paper in their advertising activities are always successful.

How to prepare a design suitable for printing?

Printed products are made using a design specifically designed for materials such as paper, plastic or metal. For the printing process to run smoothly, the design must be in a printable format and meet certain design requirements. Therefore, when designing a printed product, you need to make sure that your design meets the following conditions.

Is your color choice suitable for the print type of the product?

There are different product groups on our site where you can use CMYK or Pantone colors. Depending on which "Print Color" of the printed product you order, the design should be prepared in these colors. For example, if you are ordering business cards or flyers, you need to prepare your design in CMYK colors. By downloading the templates on the separate page of each product, you can see which colors will be used in the product design.

Placemat: a fast and effective advertising tool

Advertising and promotion now cover every aspect of our lives. Every product we use, wherever we go, everything we see and hear is now an advertising tool. Brands use all kinds of products, campaigns and news to create awareness.

The key to advertising and promotion is to reach as many potential customers as possible in channels that people cannot see. Paper mats are therefore a method of recognition. American service printed products, especially in restaurants, are used for advertising and hygiene purposes. Given these two advantages, the cost/performance is significantly higher. Let's take a closer look at how plastic can be used as an advertising product.